Blissful Ignorance: state of not wanting to know about unhappy things/problems
Blissful Ignorance Effect: when people make decisions they want as many details as possible, but after a decision is made, they want to be happy with it. In that case, vague info increases optimism.
“Ignorance is bliss” is a saying that means: fortunate unawareness of something unpleasant. It is a state of not knowing and not wanting to know about unhappy things or possible problems existing in blissful ignorance.
A study examined what’s known as the “Blissful Ignorance Effect,” it measures the way consumers’ goals can shift after they’ve made decisions/purchases. People who are about to make decisions want as many details as possible. But when a decision is finally made, people also want to be happy with it. So if vague or limited information is given, it therefore increases optimism about the decision.
Himanshu Mishra (Utah), Baba Shiv (Stanford) and Dhananjay Nayakankuppam (Iowa), the authors behind the study quote:
“It does appear that vagueness can actually make one more optimistic about one’s own life choices and subjective well-being by allowing one to see what one wants to see – a case of ignorance truly being bliss!”
“The Blissful Ignorance Effect suggests that individuals have a tendency to expect more favorable outcomes with vague information after taking an action than prior to taking the action.”
They found that in each case study performed participants felt more optimistic about the choices they had made when they were presented with vague information after they made their decisions.
In a nutshell, “The Blissful Ignorance Effect,” is when people are given ambiguous information about a choice/product they are typically happier than those who have more specific details.